Let’s call it like it is: we’re facing some serious headwinds.

Repercussions from a global pandemic. Wars abroad. Supply chain nightmares. Energy scarcity. Inflation doing burpees on your budget. Labor shortages, a mental health crisis, a government that feels like it’s held together with duct tape, and yes—talks of recession swirling like storm clouds.

It’s easy to look around and feel stuck. To pause. To wait for “things to settle down.”

But here’s your wake-up call: this is the new normal, and within this messy middle lies one powerful word…

Opportunity.

Warren Buffet—aka the financial Yoda—put it like this: “Be fearful when others are greedy and be greedy when others are fearful.” Translation? Now is not the time to freeze. Now is the time to move—on purpose.

So let me ask you, coach to player:
Are you actively leaning into the direction you want to go, or are you hoping things magically work out?

Because not making a decision… is still making a decision. A passive one. One that might land you somewhere you don’t want to be.

Be Ready, Stay Ready

Opportunities don’t come with flashing lights and party hats. They come in the form of:

That investment when the market dips.

That real estate deal you almost talked yourself out of.

That side hustle you’ve been “thinking about for a while.”

That job opening that just popped up in your inbox.

But if your financial house isn’t in order—if your budget’s a mess, your emergency fund’s tapped, or your credit’s shot—you’re not going to be ready when that door opens.

So what can you do?

1. Make Preparation Your Superpower

You don’t have to predict the future. You just have to be positioned for it. That means:

Cleaning up your cash flow

Ensuring you have some liquidity

Having a clear picture of your goals

Think of it like training for a championship before you know the date. When game day arrives, you won’t be scrambling for your cleats.

2. Decide With Direction

Every opportunity should answer this question: Does this move me toward the life I want?

Don’t chase “shiny objects” just because they’re trendy. Align decisions with your values, your goals, and the lifestyle you’re building. You’re not just optimizing for money—you’re optimizing for meaning.

3. Action Beats Perfection

Let go of waiting for the “perfect time.” Spoiler alert: it doesn’t exist.

The market won’t text you when it hits bottom. The job offer won’t come with a guarantee. The only thing you can control is your readiness to act—and the courage to do so.

Game Plan Time

Here’s your challenge this week:

Audit your financial picture. Where are you strong? Where are you exposed?

Identify one opportunity you’ve been hesitating on—big or small.

Decide: Will you act on it? Or will you keep passively hoping things will “work out”?

If you want better results, you need to start making better decisions—on purpose.

Let the world spin. Let the headlines shout. You’re not waiting for calm. You’re building a strategy.

And strategy beats chaos every single time.

Want help building your playbook? That’s what coaches are for.

Let’s get after it.