Remember in school when we were told to sit down, be quiet, and follow directions? Turns out, that’s a terrible business strategy.

Here’s a fun fact: About 20% of businesses fail in their first year, and only around 25% make it to 15 years or more. Translation? If you’re not marketing yourself, you’re probably marketing your exit plan without realizing it.

The most successful entrepreneurs aren’t necessarily the smartest, the most talented, or the ones with the best product. They’re the ones who make noise. They tell people who they are, what they do, and why it matters—over and over again. They don’t just have a business; they make sure people know they have a business.

And if you’ve been thinking about starting something—whether to replace your job or complement it—stop overthinking. Fear and doubt are terrible business partners. Take the step. Learn as you go. No one succeeds by waiting until they “feel ready.”

Because if you’re waiting for the world to notice you without saying a word, I’ve got bad news: The world is busy watching cat videos, so to speak.

Speak up. Promote yourself. Sell like your business depends on it—because it does.