The Financial WIIFT Factor
The Financial WIIFT Factor
Many financial firms talk about themselves—their “AUM,” their “years in business,” and their “proprietary processes.”
But as Joe Polish teaches in his book What’s In It For Them?, true value starts with one question: “What’s in it for the client?”
When I’m designing a wealth strategy, I’m not just looking at a spreadsheet. I’m looking for the fastest path to your relief and clarity. Here is the standard I believe every client should expect from their advisor:
1. Lead With Your Pain, Not a Pitch
You shouldn’t have to listen to a sales pitch before you’ve been heard. A real partner speaks directly to the frustrations you’re carrying:
- That nagging feeling of being “behind” financially.
- The confusion of where your paycheck actually goes every month.
- The desire for a plan that is actually simple to follow.
2. Paint the Future You Actually Want
You aren’t buying a “diversified portfolio”—you’re buying an outcome. My mission is to show you a vivid, believable future:
- Seeing your debt gone in 10 years or less.
- Increasing your cash flow without sacrificing your lifestyle.
- A retirement plan that finally feels doable.
3. Remove the Suffering
Joe Polish says the most valuable people are “Pain Removers.” In wealth management, that means:
- Simplifying the complex financial maze.
- Replacing “financial overwhelm” with a clear, step-by-step roadmap.
- Replacing fear of the future with total confidence.
4. You are the Hero
A good financial plan shouldn’t be about the advisor’s ego or their firm’s history. It’s about you. You are the hero of your story; I am simply the guide with the map and the medic bag helping you get to the finish line safely.
5. Value First, Always
I believe in being useful before being promotional. Whether it’s showing you how to find “hidden” money in your budget or explaining complex tax laws, trust is built through contribution, not a hard sell.
Bottom Line
If your current financial plan feels like a series of transactions rather than a strategy built for your benefit, it’s time to change the question. Stop asking what the “market” is doing, and start asking: “What is this plan doing for ME?”
Does your current financial plan pass the WIIFT test? If you aren’t 100% sure what your plan is doing for you, let’s get you some clarity. I offer a second opinion for those who want to move from financial confusion to total confidence. I’m here to be a guide.